A five-week media and advertising campaign to reach the people of Australia began August 8th. Bible Society NSW, in cooperation with more than 300 congregations representing all major Christian denominations, launched the first-ever prime-time media campaign, “Jesus. All about Life” (JAAL). The South Australian capital of Adelaide, with a population of nearly two million, will serve as the center of the campaign. Prime-time television commercials, radio advertising and billboards will offer messages of hope to millions. Each media outlet will encourage viewers or listeners to visit a website or call a phone number to receive a 120-page book containing both a description of the person of Jesus Christ and the Gospel of Luke. (ASSIST News Service)
